Unlocking profit through the power of emotion Read time: 4 mins Hi Reader Happy New Year! As 2025 begins, it’s a clean slate – full of promise, potential, and the last of the festive chocolates. This week’s newsletter dives into fresh ideas and trends to kickstart your year: from behavioural marketing insights to embracing grit (aka a growth mindset) as the secret sauce for success. Join me in shaking off that post-holiday torpor and charging into 2025 with curiosity, ambition and a readiness...
13 days ago • 4 min read
I read 57 trend reports, so you don’t have to Read time: 4 mins Hi Reader Opinions. So many opinions. It seems every business has been keen to share its thoughts for the year ahead but, unsurprisingly, not all of them are worthy of your time. That’s why I’ve waded through reams of corporate ‘hot takes’ to find some actionable (or just interesting) insights that are outlined below. Whether it’s understanding the needs of a growing Gen-Z consumer class, navigating the rise of AI in shopping and...
20 days ago • 4 min read
How LinkedIn replaced the long lunch Read time: 4 mins Hi Reader As 2023 winds to a close, it’s a time to reflect not only on the year gone by but also on the trends and ideas shaping our future. This week, we dive into the changing landscape of networking, explore the staggering cost of disengaged employees and uncover game-changing innovations in AI – from micro-factories to automated sales reps. Whether you’re here for the latest in business trends, actionable advice or a touch of...
27 days ago • 4 min read
Putting the brakes on AI Read time: 4 mins Hi Reader December might feel like a time to wind down, but this week’s stories suggest otherwise. From shifting boardroom dynamics and cutting-edge AI regulations to deep-dive searches powered by Reddit and Hollywood-inspired marketing insights, there’s plenty to spark ideas for your next move. Whether you’re planning for 2025 or just looking for ways to nurture your brain during the festive season, this edition is packed with food for thought – and...
about 1 month ago • 4 min read
Before you spend on media, read this Read time: 4 mins Hi Reader What do snacks, bitcoin and AI failures have in common? Absolutely nothing – except they’re all in this week’s newsletter. Sometimes, the best ideas come from the unlikeliest places, whether it’s learning from AI disasters, spotting marketing brilliance at an airport gate or digging into the surprising economics of going green. So, grab a coffee (or a bag of Boundless Chips – more about this below), and let’s see where the...
about 1 month ago • 3 min read
Writing your 2025 trend reports just got easier Read time: 4 mins Hi Reader December’s here, and with it comes the mix of wrapping up the year and planning for what’s next. Whether you’re reflecting on lessons learned, like the ones in Google’s Graveyard (keep reading for that), or gearing up for 2025 with trend reports and AI insights, this week’s newsletter is packed with ideas to fuel your next move. Ready to dive in? Let’s make this the December of smart decisions and new opportunities....
about 2 months ago • 3 min read
How to get your first 1000 customers Read time: 4 mins Hi Reader As the holidays approach and the year’s biggest trends come into focus, this week’s newsletter is packed with insights to help you end 2024 on a high note. From the realities of acquiring your first 1000 customers to an honest look at the start-up grind, plus some surprising shifts in B2B buyer behaviour, these stories are sure to spark ideas and sharpen your strategy. Grab a drink (and maybe a pastry if you’re reading this on...
about 2 months ago • 3 min read
Entrepreneurs reveal 2025 trading predictions Read time: 4 mins Hi Reader As the year winds down, it’s the perfect time to step back, reflect and sharpen your perspective for the months ahead. This week’s newsletter brings a mix of timeless wisdom and forward-thinking insights – from Stoic strategies for mastering your goals to the shifting dynamics of global talent. With practical tools, regulatory updates and potential game-changers for UK tech, there’s something here to inspire and inform...
2 months ago • 3 min read
Is AI content out of control? Read time: 4 mins Hi Reader This week’s newsletter has a ton of good stuff in it. From the oddities of AI-generated junk flooding platforms to some surprising stories and clever tweaks that just might change the way you think about tech and culture – plus some tiny shifts that make a big impact. Let’s get into it. Enjoy! Can no one stop the AI slop? You know the sort of thing: a string of meaningless, unrelated comments underneath a Twitter post, a weird...
2 months ago • 3 min read