Hi Reader Read Time: 4 mins Happy Sunday to you! This week’s stories span AI arms races, strategic idleness, social networks that don’t exist (yet) and dinner dates with Donald Trump that cost more than many people earn in a lifetime. It’s the perfect read for anyone rethinking what good leadership, smart performance and real innovation look like. Let’s get into it. Enjoy! Google’s secret AI weapon? Letting top talent do… nothing In the race to dominate AI, Google’s DeepMind seems to be...
9 days ago • 4 min read
Hi Reader Read Time: 4 mins This week’s newsletter cuts through the noise. Whether you’re trying to sharpen your strategy, validate a new idea, build content that converts or just navigate a tough conversation, the through-line is clarity. Less fluff, more focus. Because success – in business, in brand, in life – comes from understanding what really matters and acting on it. Let’s dive in. Enjoy! Your audience isn’t who they are, it’s what they need Traditional B2B personas are often...
16 days ago • 5 min read
Hi Reader Read Time: 4 mins Running a business sometimes feels like solving a puzzle where the pieces keep changing shape. You think you’ve nailed the product roadmap, then it slips. You try to optimise for search, and your audience vanishes into TikTok. You delegate a task and it boomerangs back, messier than before. This week’s newsletter is about those shifting pieces – and the people and ideas helping you pin them down. Enjoy! From scrum fatigue to shipping momentum If you’re a founder...
23 days ago • 4 min read
Hi Reader These days, grabbing attention is easy. Keeping it? That’s the real challenge. This week I’m sharing a few things that stood out not because they were loud, but because they were smart: from IKEA’s clever cultural moment to lessons in authentic leadership, to why your next customer might arrive via chatbot, not search bar. Enjoy! When automation becomes annoying AI was supposed to supercharge outbound sales. Instead, it’s flooded our inboxes and DMs with hollow “personalisation”...
30 days ago • 4 min read
Hi Reader Read Time: 4 mins In this edition, we’re turning assumptions on their head – from TikTok myths and AI hype to long-tenure job moves and the power of storytelling. Whether you're rethinking content strategy, navigating the next phase of your career or just wondering if 60 hours a week is the new normal (Sergey Brin certainly thinks so), there’s something here to challenge how you build, lead and communicate. Let’s get into it. It’s a good one. Enjoy! Could longer videos be your...
about 1 month ago • 4 min read
Hi Reader Scaling a business, building a brand, staying creative – none of it follows a straight line. The best founders, marketers and leaders know that growth isn’t just about tactics; it’s about mindset. This week, we’re looking at the ideas that separate those who take off from those who stall out. From startup scaling lessons to why even Federer had to learn resilience the hard way, it’s all about the uncomfortable truths that make the difference. Enjoy! Scaling secrets from Y...
about 1 month ago • 5 min read
Hi Reader Survival in business isn’t just about having a great idea – it’s about knowing when to double down, pivot or completely rewrite the rules. Whether it’s rethinking loyalty, mastering delegation or embracing remote-first growth, this week’s insights are all about the strategies that separate the bold from the forgotten. If you’re building something, scaling something or just trying to get ahead, there’s something in here for you. Enjoy! The Notion story: treating business like a...
about 2 months ago • 4 min read
Hi Reader This week’s roundup is packed with insights on what it really takes to build something valuable – whether that’s a brand, a business or just an outreach asset customers actually want to open. And if you think the key is more funding, more features or more followers, think again. Sometimes, it’s about playing the long game (just ask Ferrari), breaking the rules (like an AI-powered chess cheater) or knowing when to double down on the drumbeat of content creation (looking at you, email...
about 2 months ago • 4 min read
Hi Reader Ever feel like business advice swings between “embrace the chaos” and “meticulously optimise everything”? Well, this week’s edition delivers a bit of both. Whether it’s why AI is now a necessity, the hidden emotional side of B2B marketing or how TikTok just became a supermarket checkout, there’s plenty to shake up your thinking. Plus, a VC-backed case for embracing randomness, because sometimes the best strategy is seeing where the uncertainty takes you. Let’s dive in. Enjoy! The AI...
2 months ago • 3 min read