Hi Reader Read Time: 4 mins If you’re one of the many new subscribers who just joined us this week, hello. You’re in good company. Growth has always been messy, but right now it feels like someone threw away the manual: workers are rebelling with coffee cups, consumers are cutting back on croissants and boardrooms are experimenting with part-time bosses. This newsletter is where we make sense of it all. Enjoy! The UK funding marathon: 9.6 years to scale According to Tech Nation’s 2025 report,...
14 days ago • 5 min read
Hi Reader Read Time: 4 mins Remember when "disruption" meant your Wi-Fi going down during a Zoom call? Those were simpler times. This week’s edition charts the changes that are coming at us fast, as the distance between ‘impossible’ and ‘inevitable’ keeps shrinking. Let’s find out more. Enjoy! GPT-5 is here – and it thinks before it speaks OpenAI’s latest model is now rolling out to ChatGPT users and should be available to all by August 15. Faster, sharper and more grounded, GPT-5 runs on a...
21 days ago • 5 min read
Hi Reader Read Time: 4 mins This week’s stories all share the same backdrop: a shift in power. From Gen Z resisting remote work, to consumers making more intentional purchases, to brands giving up control and letting creators lead – it’s clear the centre of gravity is moving. That means it’s a good time to pause, recalibrate and rethink what influence looks like now. Let’s dive in. Enjoy! Mary Meeker returns – and her bet is on AI agents Mary Meeker, the former Morgan Stanley analyst who...
28 days ago • 5 min read
Hi Reader Read Time: 4 mins What do B2B buyers, Netflix viewers, ghost job hunters and AI godfathers have in common? They’re all navigating the same tension: too much noise, not enough trust. Whether it’s the fear of a bad call, a skip past dull content, or growing scepticism about tech promises, this week’s stories reveal what really earns attention – and what doesn’t. Let’s get into it. Enjoy! Why fear is the driving force in B2B sales LinkedIn’s latest study, unveiled at Cannes, revealed...
about 1 month ago • 5 min read
Hi Reader Read Time: 4 mins What’s driving real decisions right now isn’t the headline hype – it’s the undercurrents. Quiet influencers inside buying teams. Early signals from anxious consumers. A browser that skips your website entirely. This week, we’re looking at what senior leaders can’t afford to ignore. Let’s dive in. Enjoy! The rise of the hidden influencer Most B2B playbooks still fixate on the final decision-maker. But Edelman and LinkedIn’s latest research points elsewhere: to the...
about 1 month ago • 5 min read
Hi Reader Read time: 4 mins If you’ve ever started your day at 6am, ended it at 10pm and still felt behind, you’re in good company – and possibly stuck in what Microsoft now calls the “infinite workday.” This week, we look at the consequences of too much input, not enough perspective and why even AI agents are learning to lie their way out of trouble. Enjoy! How reading obituaries can enhance your creativity An interesting (and unusual) creativity hack comes via MIT Press, which claims that...
about 2 months ago • 5 min read
Hi Reader Read Time: 4 mins The world doesn’t announce its turning points. But sometimes you catch them in the corner of your eye: a flurry of late-night pizza orders ahead of earth-shaking events, a defence startup topping a tech list, or a chatbot outscoring humans on creative briefs. This week, we’re tracking those small oddities with big implications – and asking what they mean for brand building, business strategy and the stories we tell ourselves about how growth really works. Enjoy!...
about 2 months ago • 4 min read
Hi Reader Read time: 4.5 mins From creative campaigns to internal comms, boardroom strategy to AI prompts, this week’s stories all ask a version of the same question: are we measuring what matters – or just what’s easiest to track? In a world ruled by algorithms, performance can be deceptive, presence can be mistaken for impact and quick wins often undermine lasting value. This edition spotlights what’s working, what’s changing – and what needs rethinking. Enjoy! The illusion of optimisation:...
2 months ago • 5 min read
Hi Reader Read Time: 4 mins What do hallucinating chatbots, failed strategies, bizarre Insta Reels trends and a Treasury adviser have in common? They all feature in this month’s dispatch – a collection of fresh takes and long reads on the weird state of modern work. From identity collapse in the AI era to the secret power of good taste, we’re tracing the edges of a world where judgment, clarity and actual human discernment matter more than ever. Enjoy! Cognitive diversity: why inclusion is...
2 months ago • 5 min read